Adam Williams’ influential appointment at branded marketing platform Takumi

Adam Williams has been appointed by influencer marketing platform Takumi. He will take on the role of chief revenue officer  at Takumi, the platform that makes it easy for brands and agencies to work effortlessly with large numbers of micro-influencers on Instagram campaigns.

Adam was formally UK sales director and managing director of Spotify. He was at the streaming platform from 2009 to 2015; the last two-and-a-half years as managing director and left Spotify to co-found start-up Words Won’t Do. He was also acting international chief revenue officer at data location marketing company Verve for a year until last July.

Before joining Spotify, Adam spent eight years as head of digital platforms at Global Radio. He will report to Takumi’s chief executive and co-founder Mats Stigzelius.

Commenting on his new role, Adam said: “When I joined Spotify it had started to shake up the music industry with the shift to streaming. In many ways, influencer marketing has had that same effect among marketers. It has come out of nowhere and is now considered by most as an established and effective tactic, especially for brands trying to target millennials. What’s more, we expect to see a lot more growth over the next few years as the millennial market matures.”

We wish Adam, Mats and the entire team at Takumi all the very best for this latest Victorious Partnership.

This story was originally posted by Campaign.