Beeswax, the industry’s first extensible programmatic buying platform, has appointed Cadi Jones as Commercial Director in its London office to support expanded demand for its services across Europe.
As former Commercial Innovation Director at Clear Channel International, an out-of-home advertising company, Cadi was tasked with leading that company’s global programmatic advertising strategy and the development of its digital strategy. Cadi helped create a unique out-of-home programmatic offering, pivoting a traditional media company into the modern era of targeted, automated digital advertising.
At Beeswax, Cadi will lead a growing commercial team as it continues to land and service major deals with enterprise brands requiring sophisticated programmatic solutions. Her extensive experience in programmatic will be instrumental to the partnerships that Beeswax has developed in Europe and she will be tasked with expanding its international presence.
“Beeswax is one of the most forward-thinking adtech companies in the space,” says Cadi. “It has thought about the needs of the industry before they were ever apparent and offers one of the most comprehensive programmatic platforms on the market.” “I was initially attracted to Beeswax because of the flexibility of the product and look forward to being part of its growth.”
“Our expansion into the European market began more than a year ago and has steadily grown as the market demands more control over media spend,” said Ari Paparo, CEO and Founder of Beeswax. “The hire of Cadi Jones marks a significant moment for Beeswax and its investment in providing global brands the technology that they need to be successful in programmatic.”
We wish Cadi, Ari and the team at Beeswax all the very best for this latest Victorious Partnership.