The Telegraph has appointed Toby Heiser and Kate Merritt to the newly created roles of Group Agency Director reporting to Jim Freeman, Managing Director, Advertising.
In their new roles, both Toby and Kate will be responsible for delivering a first class tailored service to the publisher’s advertising clients. They will set the growth plans needed to maximise business performance in line with the Telegraph brand proposition, at a time when the organisation is embarking on an ambitious strategy to significantly diversify the range of products offered to customers and clients.
Prior to joining The Telegraph, Toby spent 15 years at MGOMD where he held the role of Chief Client Officer and Head of invENTS, the agency’s entertainment division. Prior to this he held multiple roles at Zenith Media. Kate joins The Telegraph having set up her own consultancy focused on the luxury fashion and beauty market, a role she took up having been Managing Partner of PLUS, the bespoke global agency created exclusively for CHANEL by WPP and run out of Mindshare. Prior to this Kate held a number of roles at Zenith and Carat in London, New York and Sydney.
The appointments of Toby and Kate come on the back of a raft of senior appointments made since Nick Hugh was appointed CEO. These include Aki Mandhar as Chief Operating Officer, Chris Forrester as Chief Revenue Officer and Jo Lawrence as Managing Director, Strategy & Client Development.
We wish Toby, Kate, Jim and everyone at The Telegraph our very best wishes for this latest Victorious Partnership.