The Lighthouse Company's New World Talent Survey

Published annually since 2010, this is a bespoke piece of research to obtain an in-depth understanding of the opinions of leaders in the media and communication industry.

As well as a yearly temperature check on key industry developments, the research also identifies and examines major themes that have surfaced over the previous twelve months – all ratified and quantified through the leading talent in our industry.

With over 600 responses from C-suite and director level contributors, 2016’s results sought to quantify the thousands of conversations we hold with leadership talent every year at the Lighthouse.

The most recent results, launched at The 2017 Shipping Forecast in February 2017, focused on two emerging themes. The first ‘Lost at C-suite’ covers the areas of transformational leadership, ageism and purpose & values in the workplace. Secondly, The Psyched Index focuses on the importance of mental wellbeing to reach peak performance.

2016’s key trends centred around three distinct themes – Estranged Encounters, Tempting Talent and Mind Mastery – and their growing prevalence and impact in the wider advertising, marketing and media world.

In 2015, the survey identified three key themes in the shape of Horizontal Hybrids (as we ask more from our leaders, how equipped are they to lead in the digital age), Horizons (what do leaders see for themselves beyond their current careers) and Heartlights (how much are today’s leaders sharing of themselves to enable better business).

In 2014, our research identified and probed the following themes; Optimal Leadership – how long do leaders have to make a difference?, Talent On Loan – can leaders and our industry benefit from the shorter-term agreements, and The Equity Epidemic – looking at its prevalence and its effect on our industry’s leaders.

You can download full reports from the most recent surveys on the right hand side of this page. If you would like to see results from before 2013, please do not hesitate to contact any of our team.