ITV hires Patrick Kelly as Head of Digital

ITV have appointed Patrick Kelly as Head of Digital in order to maximise the success of their digital proposition, drive digital revenue and support the transition of the ITV Commercial team into a highly respected, data driven organisation.

Patrick will report to Ben Allen, Director of Commercial Strategy and Trading, and will provide an expert lead on all Digital sales for the ITV Commercial team developing, articulating and selling digital products to ITV’s entire customer base, including Media Agencies, Digital Agencies and Advertisers.

Patrick joins ITV from Verizon Media where he was Head of Specialist Sales, leading the Mobile, Native, Video & Xbox teams and driving revenue growth across all four streams.

We wish Patrick, Ben and the whole team at ITV all the best in this latest Victorious Partnership.